NOS’s entry into the African market has come about through its expansion in Angola via a joint venture, held 30% by NOS and 70% by SOCIP – Sociedade de Investimentos e Participações, S.A. (wholly controlled by Mrs Isabel dos Santos), its goal being to expand the availability of the offer of satellite Pay TV. NOS has thus taken the first step in a broader strategy of building its business on the African continent.
NOS has leveraged its leadership position in content production and distribution in Portugal by selling its own home produced channels to the Angolan market, as well as those produced through joint ventures. The focus has been put on the strengths of the large number of channels in Portuguese, HD content and the innovative functionalities of the set top box.
ZAP is presenting a very positive evolution, with strong customer take-up, having achieved Pay-TV market leadership in 2014 and increasing that leadership in the following years. Recently, ZAP launched an Internet and TV over fibre optic offer (FttH) in Luanda and its first cinema theatre complex.