NOS can trace customer profiles, based on for example their preferences, personal interests, use of service, location, etc., in particular to provide services, increase quality and improve product and service experience, prepare appropriate marketing communications etc., as long as this processing is necessary for the signing and execution of the contract between the owner and NOS or based on the agreement of the owner.
When the use of personal data, including its use for the definition of profiles, is wholly automatic (without human intervention) and may have an impact on your legal status or affect it significantly, you will have the right to not be subject to any decision that is based on this automatic treatment, notwithstanding those exceptions set out in the law, and will have the right to expect NOS to adopt adequate measures to protect your rights, liberties and legitimate interests, including the right to human intervention in the decisions taken by NOS, the right to make your point of view known and to contest the decision taken on the basis of the automated treatment of personal data.