Consumer Choice 2013
In a survey carried out by Consumer Choice – Customer Satisfaction Evaluation Centre, the two brands of the ZON OPTIMUS group saw the customer satisfaction that they have built among Portuguese consumers distinguished. The survey involved 40,712 participants, who evaluated 441 brands in 102 categories.
Optimus was considered by Portuguese consumers to be their preferred mobile operator for the second year running, with a special highlight for the quality of its Voice, Mobile Internet and Applications services. ZON was distinguished for its Iris service, which was particularly noted for the fact that it can be personalised, is multi-platform and non linear. This recognition further strengthens the innovative character of the differentiated products, setting apart the two brands from competitors.