Strategic Pillar
We foster an inclusive, transparent culture focused on the development of our People.
Ensure equal opportunities with transparency and meritocracy
Promote diversity and foster a culture of inclusion at NOS
Foster a culture that guarantees wellbeing and balance between professional and personal life
Train and empower employees on material sustainability topics
40% of Women in Leadership Positions
Target to be achieved by 2030
We focus our action on the following areas:
- NOS culture
- Talent management
- Diversity and inclusion
- Safety, health and wellbeing

We seek people capable of embracing new goals, overcoming challenges and seizing the growth opportunities we offer.
Our culture, shaped by the diverse experiences of our employees, makes NOS one of the best companies to work for in Portugal.

Our Performance and Development Model is based on five principles and integrates two components: development and evaluation. It enables us to identify each individual’s potential, diagnose training needs, and is a critical success factor in developing our people.
We also run an internal mobility programme designed to foster the acquisition of transversal skills and broader knowledge of our business, while ensuring a healthy balance between personal and professional life.
Between 80% and 90% of employees took part in training and development initiatives, supported by leading national and international partners, including universities, business schools and consulting and technology firms, focusing on the development and certification of critical skills for our people and for NOS.
Principles of the Performance and Development Model:

Universality
Applies to all employees, covering different organisational groups.

Consistency and Integration
Ensures alignment and convergence of efforts across the entire NOS universe, aimed at achieving corporate objectives.

Transparency and Impartiality
Applied across NOS, with clear and objective criteria that enable the management of team and individual performance and development.

Accountability and Development
Monitors each employee’s results and how they are achieved, establishing an individual development plan for every employee.

Meaningful Differentiation
Identifies those who contribute the most and the best, recognising merit.

With the aim of reinforcing our ethical commitment to rigour and transparency in all internal processes and procedures.
We value a balanced workforce, not only in terms of gender or age, but also with respect to cultural and social backgrounds, life experiences, different ways of thinking and diverse career paths. We believe that this diversity of perspectives enriches our workplace and contributes to NOS’s continuous innovation and growth.
Through this combination and sharing of perspectives, we help create value and build a strong NOS brand, rooted in our people.
Read our Diversity and Inclusion Commitment Statement here.

We care for our people
We know that only with physically and mentally strong teams can we unlock everyone’s talent and ensure fulfilled employees. That is why we are committed to providing tools that support their health, confidence and wellbeing.
Being together
Throughout the year, we develop a wide range of initiatives, measures and tools dedicated to employee wellbeing, from encouraging healthy choices and supporting emotional stability, to strengthening the social ties that bring us together, and helping to ensure a balance between personal and professional life.
Safe work environment
To ensure that our employees, suppliers and partners carry out their activities in a safe workplace that prevents risks, avoids incidents and reduces occupational diseases, we have implemented Occupational Health and Safety certification in line with ISO 45001.